Welcome to A Social Gal’s Top 5: Content Ideas! We are going to look at my recommendations for 5 of the best types of content you should be posting in rotation on your social media channels!
These 5 types of content are not backed by years of scientific data but they are backed by a deep dive into my insights as well as time spent learning from others! These are my favorite types of content and also the favorite among my followers! If it works for me then it may work for you and is certainly worth a try either way!
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1. Get to Know You
This may seem pretty standard but guess what, we all forget or even shy away from doing this! It is important for your followers to see you! Like actually see a photo of you and your life. Whether this accompanies a little share about yourself is up to you but definitely start with sharing more photos of you!
Along the same lines, you should do a social post introducing yourself to new followers every once in a while. Say you are growing by 100-200 followers a week, if you did this monthly then that is around 1,000 new folks to say hello to! Don’t be afraid to let your followers in to view the person behind the screen! I promise you, they will love it and your insights will show it!
Feedback posts are such fun in my opinion! They are a great way to interact with your followers in a meaningful or even silly way! For feedback, we are talking about posting something that requires a response. It could be fun and light like asking your followers whether they are beach or mountain people. A recent one that I did that was a hit was donuts versus bagels! It had a high engagement and it was entertaining to see who picked what and why!
Another reason to gain feedback is to see what the pain points of your audience is. Then you can better plan to add value to your posts. A poll in your IG stories is a good way to gauge your following. As is posting a call to action at the end of your post asking for some type of response. Feedback posts typically produce higher engagement so take some time and plan at least one a week.
I love quotes so this one is a little more personal and less about the insights. However, I will share that my quote posts tend to do pretty well especially when they are funny or inspiring as my social media audience tends to resonate well with this type of content.
The reason why quotes make the A Social Gal’s Top 5: Content Ideas is because they are quick and easy to use. I find quotes I like off Pinterest then hop over to Canva and create my own using my branding colors and/or logos. People on social media are often looking for some type of inspiration and they definitely want to be amused. Quotes can touch on both of these and do so fairly easily!
Pro Tip: make a template in Canva that you can simply change the text in and reuse weekly!
4. Behind the Scenes
Behind the scenes content is similar in some ways to the get to know you content. Think of behind the scenes as showing a sneak peek of something you are working on. So for bloggers, show your work setup for at home blogging. For resellers, do a flat lay of the items you use to package a sale. Content creators of all kinds are using behind the scenes photos to give their followers a look into their lives. This does not need to be complicated. It can definitely be a fun way to show your followers more about yourself and what you bring to the table. Additionally, this type of content will become handy if you are or start selling a product as people will want to see more and more about it prior to buying.
Speaking of buying, you should be selling multiple times on your social media channels. This one was hard for me honestly and I have by no means mastered it-not even close. Even though I am not “selling” anything specifically (yet), I do have to sell myself. Meaning that if I am trying to direct my followers to my blog content then I need to “sell it.” If I am trying to get them to shop my Poshmark closet or even join my email list, I have to post about it and why they should be clicking through to that link I am selling.
Interestingly enough, I have been hearing lately that people need to see something 7 times on social media before purchasing. That DOES NOT MEAN that you should be selling all the time. Because if you do, you will only annoy your followers and most likely lose many. But you should be finding unique ways to tell people about what you are selling all while providing great value in your other content.
The Wrap Up
A Social Gal’s Top 5: Content Ideas is just a short summary of 5 important, helpful, and fun types of content. Your social media channels are yours to do with what you want. However, if you want to try implementing something new, feel stuck in a content rut, or are running into content brain block, these ideas could surely help! I also bet you will see an increase in engagement and in your analytics if you start to implement some of these content ideas in the rotation.
Until then, happy content creating!